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5 Important Rules in Website Design
When it comes to your website, you should pay extra attention to every minute detail to make sure it performs optimally and serves its purpose. Here are five important rules of thumb to follow to make sure your website functions well. 1) Do not use splash pages Splash pages are the first pages you see when you arrive at a website. They normally have a pretty image or flash presentation with words like "welcome" or "click here to enter". In fact, they serve no real purpose, except to maybe make your visitor click an extra link. Do not let your visitors have a reason to click on the "back" button! Give them the value of your site up front without a splash page. 2) Do not use excessive banner advertisements Even the least net savvy people have trained themselves to ignore banner advertisements, so don't waste your valuable website real estate. Instead, provide valuable content, and insert your relevant affiliate links into the content. Let your visitors feel that they want to buy instead of being forced to buy. 3) Make sure your navigation is clear and accessible You have to provide a simple and very straightforward navigation menu so that anyone will be able to find their way around your website. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your visitors don't know how to navigate, they will leave your site, and there go your sales. 4) Let the visitor know where they are on your website When visitors are browsing your site, you should make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the site easily. Visitors don't like to be confused, and again, they're out of there! 5) Avoid using audio on your site If your visitor is going to stay a long time at your site, reading your content, you will want to make sure they're not annoyed by some audio looping on and on on your website. If you insist on adding audio, make sure they have some control over it -- volume or muting controls would work fine.
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Contributor's Note
Joanne Martell is the owner of Wannaberichtoo Webmaster Resources, and provides many SEO and webmaster tools and resources.
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